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From The Ski Channel: http://www.theskichannel.com/news/skinews/20110414/World-class-freeski-training-center-to-be-built-in-La-Parva-Chile

“With the latest announcement from the International Olympic Committee (IOC) approving men’s and women’s Ski Halfpipe for the 2014 Olympics, La Parva is on the forefront of building the ultimate training facility to be ready June 2012. 

It’s location in the heart of the Andes mountains and provides excellent snow conditions from June through October, creating an ideal off season training destination for Northern Hemisphere athletes. The resort has begun the process with the addition of the new high speed “Fabres” chairlift that gives access to five new on piste runs and will be fully operational by 2012. This sector is the prospective location for the new halfpipe and freestyle training area.

In addition to on snow training facilities La Parva expects to build an exclusive “Athlete Lodge,” that encompasses all aspects and needs of today’s elite athletes. Dry land training area, media rooms where teams can review footage of training runs, and cafeterias for team meals. This facility will be a complete on and off snow destination where teams can harness the skills they need to be the best in their sport.”

It is great that the South American resorts are stepping up and starting to stake a bigger claim in the snowsports industry.  An investment of this sort is also proof of the growing global popularity of skiing and snowboarding.  Events like the X-games and Olympics are offering these sports and athletes some global exposure.  It is also making skiing and snowboarding more attractive to younger generations as it provides them with an outlet for creative expression.